Torrid Week of Activity – The Launch, The Celebration – Update Sept 26 The Launch For Wednesday, Thursday and Friday, we watched to see the early effects of the 50,000-strong-e-mail-blast and the Old Schoolhouse ad. Many of the 20,000 copies of the magazine will not likely arrive or be opened this week, so we will assume that most of the activity is the result of the e-mail blast. We are tracking each download and I will be contacted buyers personally to see how they learned of us and how the program is working for them. During the first 3 days, 30 people downloaded the Try It free 5 lesson package. 6 individuals ordered the Buy It option, so we have or first sales and our first customers. A second e-blast from Parenting Special Needs, an internet magazine ad, and a 20,000 family email went out on September 14th. We will also track these leads as best we can. Next week we are sending the first e-mail in an Infusionsoft marketing campaign to 300-400 therapists with whom we have closer contacts. Later an e-mail blast to 50,000 other behavior therapists will be sent as part of the monthly newsletter by Behavior Development Solutions (BDS).  On October 15, BDS is sponsoring a webinar for therapists in Precision Teaching with me as the host. This is a series of two one-hour webinars to teach therapists who have asked to learn our measurement system. The entire series has 6 segments in all and will be presented in second half of October and the early part of November. Therapists can earn continuing education credits for attending. 80% of the registrants in my last BDS webinar indicated an interest in joining such a series. A Celebration The Maloney Method team hosted a champagne luncheon for the Nesda Team as a thank you for all of their hard work and consistent assistance. We served real French champagne (Moet & Chandon) in crystal flutes, with real plates on a 12 ft picnic table (proper social distancing) at Zwick’s Island park on a gorgeous fall day. We served pizza – these are programmers after all, so a Salade Nicoise might not have done as well. We did not talk business, just a chance to get to know one another better. It is our hope and our plan to monetize the work we have done, pay down the debt we have acquired and reward the team that has lived on a shoestring during this process. We have bootstrapped this project successfully. You financial assistance made this all possible. We are still under financial threat, but at least we have a product to sell and a number of markets into which to sell it. We will do a lot of good for a lot of kids. Hang in there, we are on our way. Michael
